4 Reasons Why Trade Shows Are Better Than Cold Calling
Knowing where to direct your efforts will help you get more customers who actually want to buy your products. This often leads to a big question. Should you focus on trade shows or cold calling? Here are 4 reasons that trade shows almost always come out on top.
Cold Calling Annoys People
Consider the mindset of people who get unexpected phone calls. They’re either working, eating dinner, spending time with family, or engaged in other activities. They aren’t sitting there waiting for you to give them a sales pitch.
When you cold call someone, you automatically have a disadvantage because that person sees you as a disturbance. He doesn’t care what you have to say. He just wants to hang up and get back to life.
There’s a reason that over 217 million people have registered with the Do Not Call List.
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