The Consumer Conundrum

I recently attended the National Association of Convenience Stores (NACS) trade show in Atlanta, GA. This show is huge, covering two entire halls at the Georgia World Congress Center. The exhibits are huge also – and feature a ton of well-known consumer brands. Coca-Cola, Pepsi, Dr Pepper, Coors, Miller, Budweiser, Monster, Red Bull, Hershey, Nestle, Mars M&M’s, Jack Links, Slim Jim, Marlboro, RJ Reynolds, Hostess, Tastykake, Little Debbie, and hundreds of other well known, lesser known, and unknown brands were present.

Many of the famous brands brought along their equally famous brand icons. The Budweiser Clydesdales were there, as was Twinkie the Kid (thankfully resurrected from the dead) and many others. Their exhibit investments were equally impressive, many companies occupying massive exhibits, employing tons of technology, and staging dazzling effects to attract the attention of the show’s visitors. But here’s the rub.

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