7 Tips to Boost Adoption of Your Mobile Event App
This year, we’ve seen mobile event apps transition from a “nice-to-have” offering at trade shows into an expected, integrated part of the event experience. Attendees are generally glued to their smartphones, and smart event organizers are leveraging that mobile addiction to make a truly impactful event experience.
But for the event applications to make a maximum impact, attendees need to be aware of the app, download it and use them. So, app promotion is perhaps the most critical step.
Here are some tips to boost event app adoption that we’ve learned from experience with our own customers and our own event planning efforts.
1) Start Early
Before your conference kicks off, send an -mail to generate app awareness, asking attendees to respond to a question in the app. For example: Which session are you most looking forward to? What hotel are you staying at? What bar are you hitting up the night before the conference? Simple questions make it easier for attendees to participate and connect in person at the event.
2) Encourage Download at Registration
Set up an “app support” area near registration, staffed with someone who can help attendees get started. Include signage that has both compelling benefits, and clear download instructions. Incentivize attendees to download early, by awarding points or badges for an attendee’s first check in at the app support table. This sets the stage for high participation.
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http://www.tsnn.com/news-blogs/7-tips-boost-adoption-your-mobile-event-app
