Predicting the Future of Tradeshows

Tradeshows have undergone more changes during the past five years than in the preceding 100. The changes are due mainly to a fast-growing array of new technologies and tools, but also to changes in expectations and how people find information.

As John Seely Brown and Paul Duguid tell us, “The way forward is paradoxically to look not ahead, but to look around.”

Event planners have the daunting task of staying current on new and emerging trends and
always-shifting strategies to meet customer preferences. Looking into our crystal ball, here are some thoughts from Tim Patterson, co-owner at Communication One Exhibits, and myself on predictions for technology, mobile, social media and new and emerging trends.

What will the future hold for trade shows in terms of social media networks and mobile internet access? What about gamification, the data revolution, software automation, QR codes, and connecting attendees with the right tools to improve their experience?

Here are some highlights on what’s next–and what’s now.
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