Post-show Wrap Up: What’s Done is Done
What You Should Know about Post-show Wrap Up
- Assessing your Return on Investment (ROI)
- Have your show objectives been met?
- Conduct a post-show review with all staffers
- Be sure to reward your hard-working staff for their efforts
As the trade show begins to wind down and you and your staff hustles to score those last minute leads, it is time to reflect on your show experience. You will need to determine whether there was a return on your investment, if all of your show objectives were met, and finally, what you have learned.
ROI
There are some basic methods you can use to assess your return on investment. Add up all the leads you’ve acquired during the show and compare them with your projected estimates. If there were any in-booth surveys conducted, you can total those as well. Such surveys are a great way of getting visitor feedback and will give you some idea of attendance and level of interest. Hire a clipping service to keep track of any news coverage your company may have received in connection with the show. You can look at how many promotional items were distributed, and how much literature people grabbed, but this is a crude measurement of success at best. Much later, you will track your sales from the show and factor these into your ROI analysis.
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