Trade Show and Event Tips

The Five Immutable Rules of Tradeshow Sales

Ah yes, an exciting career in tradeshow sales.  Selling the power of your attendees, the excitement and buzz of the show and the opportunity to participate in THE marketplace for the industry … you can smell the jet fuel already.

… And then you get the client on the phone.

Sometimes the clients are sophisticated marketers that know exactly what they want.  Sometimes they need a little guidance and hand-holding – perhaps a reminder that your show is the one in March in Orlando.  And then there are those that can’t tell a 10 x 10 from a roll of carpet and you fear letting them anywhere near an operating forklift.

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