What Attendees Want in a Mobile App

When your show management team is looking for a mobile app one of the first questions they should ask is “What will the attendees use the app for?”

Every year, a2z Inc. published mobile apps for numerous leading trade shows, enabling us to gain significant insight into how audiences use apps before and during the event.

In comparing data for mobile apps deployed this year for ten events of varying sizes, we found, not unexpectedly, that the No. 1 accessed feature in the mobile app was the Exhibitor List. The Session List and Session Details tied in the second place for the most accessed features.  This in itself does not come as much of a surprise, however; what is interesting is that the Exhibitor Search and Session Search were not near the top of the list. This indicates that users are browsing the Exhibitor and Session Lists, rather than performing targeted searches.  The third most used feature was a tie between the View Expo Plan and Exhibitor Profile pages.

– See more at: http://techcorner.tsnn.com/content/what-attendees-want-mobile-app#sthash.igLTQdfs.dpuf