PR Pro Tips: Tradeshows And Conventions
To establish my tradeshow bona fides, just know that there was a point where I’d regularly get lost in my apartment because I spent so much time on the show circuit that I didn’t know the layout of the place I lived. Much of this advice is based on actual experience and while some of it sounds ridiculous, it’s usually being said because it needs to be said. Like how it’s ridiculous that one of the shows I went to had “Please bathe” in the official show program…but it needed to be said.
In this rather lengthy post, we’ll take a look at all sorts of things you should consider before committing to attending a tradeshow or convention, and we’ll discuss the value and appeal of specific events you might be thinking about. Note that we won’t go through every single event here; there are too many conferences you may consider attending. If you have questions about a particular event we don’t mention, ask us about it in the comments!
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