Social Media: Power to the People
Marketing-savvy consumer brands are already socially enabling their employees – not to mention customers and other stakeholders – as a way to increase their return on social. How can trade show professionals utilize decentralization to not only grow attendance, but to increase exhibitor participation, build buzz, strengthen loyalty, improve employee retention, enhance customer service and more?
By using the following tips and best practices …
1. Utilize a hub and spoke social media model: Your marketing/public relations team (or agency) will still play a vital, albeit different, role with the hub and spoke approach. Using this model, the marketing team acts as a social media enabler, setting up overarching guidelines, best practices and objectives that are communicated to the various show departments who then take responsibility over social media for their own event units. This type of model allows social media strategies to grow and develop under an umbrella of guidelines and best practices. You’re able to tap into the resources of the entire team and communications are truly authentic.
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