What Is Augmented Reality Technology? What Can It Offer the Event Industry?
You have likely heard the buzz around Google’s Glass lately, but Google is not the only company diving into the augmented reality arena. Augmented reality technology is the integration of computer generated data and images with real-world video and information in real –time.
One of the simplest and earliest uses of augmented reality was the use of the yellow first-down line in NFL televised games. Since this many industries have implemented augmented reality technology to enhance their customer experiences.
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