Exhibitor Tips

5 Ways to Help Your International Attendees

International attendees often have a unique set of requirements as well as expectations from your event. Here are some tips to facilitate successful participation from your global audience:

  1. Multi-lingual Web site

If a significant volume of web traffic is expected to come from non-English speaking countries, consider building dedicated web pages with key information in the language or languages popular with this audience. Another option could be to plug in a tool like Google Translate to automatically detect the default language for a user’s operating system and translate the content accordingly. For example, the Atlanta Visitor’s Bureau does a good job of offering a multi-lingual site.

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