Setting the Right Mood with Color at Your Next Trade Show

What You Should Know about Using Colors to Set the Right Mood

• The color scheme you select for your trade show booth is critical
• Many colors are associated with temperature or with certain emotions
• You should consider color selection to be one more item in your “marketing arsenal”

The color scheme you select for your trade show booth is critical. Color affects our perceptions of a space, so when planning your booth, choose your colors carefully. If you’ve hired an exhibit designer, the designer can help determine the most appropriate color scheme for your booth based on your overall corporate colors, your marketing goals, and your color preferences. Don’t forget the flooring. The right flooring color in your exhibit will enhance (or diminish) your trade show booth design.

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