Social Media Helps Event Planners Promote Trade Show Content
Events are designed for interaction with potential and current customers, colleagues, new employees and industry influencers. But the connection doesn’t just occur during the hours of the event itself. Using social media to promote your content before, during and after your trade show ensures you create a community around your event.
More people are using social media to spread information than ever before. The daily activity on Facebook equals total internet activity in 2004, according to Edelman Digital. But with so many conversations happening at once, it’s necessary to stand out in a crowd. That can only happen with engagement.
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