Don’t Ignore Old-fashioned Offline Promotion

So you have a Facebook page, a Twitter account, email newsletters and a website optimized for search engines and mobile users. Now don’t forget good old-fashioned offline promotion.

A few years back, marketing firm iProspect found that two-thirds of online searchers are driven by information obtained offline. That’s a pretty amazing statistic for a world that has largely become Web-focused. That number may have come down a bit as mobile internet usage has soared, but it’s still a very telling data point.