The Basics of Business Entertaining and Building Friendships
Entertaining customers has changed a great deal over the years. During the 50’s and 60’s, most business entertaining was done over lunch and olives were usually involved, along with gin or vodka and a bit of vermouth. Lunches lasted at least two and sometimes up to four hours. Times are different now.
First, let me state for the record that I have almost always been the vendor, and rarely the customer, so my perspective reflects the person who is paying and not receiving.
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