Electrify Your Event with Timely, Focused Marketing
“If you build it, they will come” is a nice idea, but when it comes to getting attendees into your conferences, it’s not a completely accurate one. Your target audience can’t attend events if they don’t know about them.
Event planners and exhibitors must make marketing a high priority. Successful marketing goes beyond getting people to the show: Follow through is crucial to establish a lasting connection that leads to more interaction and a better return on your tradeshow investment.
Before the event — get the message out early
Begin marketing early to generate excitement about a show. Outgoing messages should start weeks in advance, but be sure the messages continue. Don’t send one notice or post one event announcement. Instead, create a steady flow of pre-show buzz through multiple channels:
- Post an announcement about your participation in the show on your website.
- Blog weekly about show-related topics — and remind readers to register for the event.
- Hold a contest on social media sites and notify followers that the winner will be announced at the show.
- Offer special show discounts or other added-value items for pre-registration.
- Publicize in-booth demos, events, speakers, presentations, and parties.
- Make appointments for interested attendees to meet with you one-on-one at the show.
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