Trade Show and Event Tips

Some people believe they aren’t creative, not innovative and weren’t born with the “creative gene.” What happens if I wasn’t

This year, we’ve seen mobile event apps transition from a “nice-to-have” offering at trade shows into an expected, integrated part

Tradeshows have undergone more changes during the past five years than in the preceding 100. The changes are due mainly

Trade shows and conventions are fun, but they can also be a giant pain if you’re unprepared. I’ve seen dozens

What You Should Know about Post-show Wrap Up Assessing your Return on Investment (ROI) Have your show objectives been met? Conduct

Nearly everybody who works in marketing knows the John Wanamaker quote, “Half of the money I spend on advertising is

Here’s a typical scenario faced by many young companies: You want to raise awareness of your company at an upcoming

Focus on quality over quantity. “People have this idea that a successful trade show is one where you have 10,000

A couple of weeks ago, Twitter announced a new feature which allows all users to schedule a tweet. Though not

Bringup the words “virtual trade show” around many in our industry and eyes start to roll. You’re even likely to

Trade shows are both fun and lucrative, especially when you’re trying to bring in a bigger customer base. The problem