3 Rules to Set for Trade Show Booth Staffers

Unlike most other forms of marketing, exhibiting at a trade show gives businesses the invaluable opportunity to have face-to-face interactions with prospects. Exhibitors need to develop their event plan with this unique advantage in mind.

If booth staffers are highly skilled and well-trained, they could be able to develop key business relationships and build strong lead capture lists. To maximize the chances of those outcomes, exhibitors should establish these three ground rules for their trade show staff members:

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