8 Ways Generating Content Before Your Show Will Increase Engagement

Having been to hundreds of shows, conferences, expos and tradeshows, I’m still baffled by the fact that it’s almost impossible to find out what the exhibitors at the show do before it starts.

I work mainly on the press/media relation’s side and there is an abundance of press kits with images, press release, overviews and fact sheets that the attendees of the show, your potential buyers, partners, distributors or friends have absolutely no access too. To ensure that people keep coming back year after year, we need to close the gap and better inform everyone who is apart of the show.

Digital content is the means and social media is the medium by which we can do this. We need information to make informed decisions before a show starts as most exhibitors have that readily available months in advance and are just looking for a place to put it. If your show had a news center up and running, you could take advantage of the benefits below.

Here are the benefits of your next show having a robust news center on your site up and running three months before it starts:

1) A perfect touchpoint to connect with your exhibitors

This is another chance to support your exhibitors who are at your show for a reason – they want people to know about their product or service. If you publish their news on your site or allow them too, it makes their involvement more sticky.

Read More Here:

http://www.tsnn.com/news-blogs/8-ways-generating-content-your-show-will-increase-engagement