13 Bad Booth Staffers
You may be surprised at the Booth Staffers Behaving Badly that goes on at trade shows. Or, maybe not, since you’ve had to endure it yourself; staffers so bad they were actually dragging down your corporate image, losing more business than they brought in.
Unfortunately, there always have been, and always will be bad booth staffers. Here’s a rogue’s gallery of unprofessional perpetrators:
1. The Networker: The Networker spends most of his booth staff shift talking, but instead of having concise conversations with clients and prospects, he whiles away the expensive show hours talking with other sales people, corporate management, and anyone else who will listen — as long as he doesn’t have to actually take a lead.
2. The Fire Hose: Instead of asking attendees good questions, listening for specific pains, needs, and goals, and responding with an appropriate presentation, the Fire Hose lets loose the same unending stream of corporate speak, drowning the attendee with irrelevant messages. They offend your booth visitors and wash away your return on investment at the same time.
3. The Wall Flower: While being an introvert is no barrier to great booth staffing, a Wall Flower lacks the courage and initiative to start a conversation with passing attendees. Booth staffers that wait on the sidelines for attendees to walk in the booth will get a small fraction of the leads of a staffer willing to engage visitors in the aisle.
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