Top 5 Digital Advertising Trends to Watch

Digital marketers need to keep tuned into digital advertising trends to stay ahead of the game. However, with a tremendous amount of data being collected and reported upon, it’s not always easy to keep track of the key trends. We reviewed the most important studies released recently to create this list of the top five digital advertising trends all savvy marketers should stay focused on:

• Word-of-mouth recommendations from friends and family, often referred to as earned advertising, are still the most influential. 84% of global respondents across 58 countries to the Nielsen Trust In Advertising survey said this source was the most trustworthy.

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