Freebies at exhibitions – good or bad?
Driving to an exhibition recently, we were listening to the local radio and heard the DJ plugging the event. The exhibition was free of entry and totally accessible to the public. When the DJ was talking about it however it seemed that his promotion of the event mainly encouraged people to attend with the prospect of the freebies that would be available to them. Now I’m not saying that there is anything particularly wrong with this (everyone loves freebies and it’s clearly bringing attention to the show), but it did raise the question in my mind into the benefits of freebies at events and if it is worth companies investing vast amounts of money into them.
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