Using Trade Show Marketing to Push For Higher ROI

While trade shows are an excellent source of marketing, it can be difficult for businesses to see concrete results. A joint study conducted by the Exhibit & Event Marketing Association and the Chief Marketing Officer Council found that 89 percent of the more than 260 marketers who were polled believed that trade show events are still of high value.

However, even though trade shows are known to be a source of revenue and future opportunities, what exactly are attendees looking to achieve, and how might they best do so?

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http://news.epicdisplays.com/event-marketing/using-trade-show-marketing-to-push-for-higher-roi/