Are You an Invisible Exhibitor?
Almost every exhibitor will tell you they go to trade shows to raise their company’s visibility and build their corporate image.
Those visual metaphors are not coincidental. It’s essential to be seen at a trade show. And yet, despite their best intentions, too many exhibitors end up … invisible. Could that be you, too?
Let’s throw a light on what makes exhibitors invisible, even when they really want to be seen:
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