Beyond Green Screen

In life, change is constant. In event marketing, the same. And though the industry certainly continues to evolve, one quest never slows: the data chase.

Marketers across the industry need data from event attendees in order to prove performance, generate leads, push digital communication and ignore post-experience communication. And they’re upgrading age-old tactics to goose their chances of getting it.

Read the Full Article Here:

http://www.eventmarketer.com/article/Augmented_Reality_Data#.UQMapWfhd3g