Social Media Tips for a Successful Trade Show Booth

Small and big businesses alike have found out just how powerful social media can in helping their company expand.  In fact, according to CeBIT, the massive German technology show, 97 percent of consumers search for businesses online. The more technologically-advanced our society becomes, the more people will be relying on social media websites and mobile apps to help make their purchasing decisions.

While social media allows for people to conveniently network online, nothing compares to the effects of networking face-to-face, which is why trade shows continue to thrive, even in this technology-driven world. Combining both your online and face-to-face networking worlds will not only boost your brand awareness, but, if done correctly, could be drive traffic to your trade show display. With these tips, you will be able to create a more effective online presence and get more leads at trade shows.

1.       Post Short Videos – Video can be a great way at talking clearly about your business and trade show booth. Your video should explain a little bit about who you are and what they can expect to see at your booth. Don’t be afraid to tease them a little bit by just giving hints about who your well-known guest speaker will be or what kind of giveaway will be available. The anticipation will help give them an incentive to stop by.

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