7 Big Hairy Exhibit Design Questions
| In designing an exhibit that fits your needs, you have to ask a lot of questions. Here are 7 essential questions – and why they matter. |
| 1. What kind of image do you want to convey? |
| Your exhibit conveys your company’s personality – worthwhile because it creates an emotional reaction with your customers, and people buy for emotional reasons. The shapes, materials, surface treatments, colors, images, and even typography you choose help convey your company image. A company that wants a high-tech, innovative look will end up with a completely different exhibit than one that seeks a professional, established image. |
| 2. What are you trying to accomplish? |
| Believe it or not, your objectives can dictate the actual shape of your exhibit. If you want to generate a lot of leads, you need an open, inviting space that allows easy entry for attendees and open sightlines for booth staffers. On the other hand, if you’re looking to build relationships with a select number of key individuals, then you need an exhibit with conference rooms where you can spend quality time closing sales. Two different objectives, two radically different exhibit designs. Exhibitors that want to build their image tend to go for bigger graphic images and larger architectural elements to create a bigger impression. Read More Here: http://www.exhibitorcentral.com/ec/tips/ectips.asp#3a |