6 Easy Ways to Make Content A Part of Your Exhibiting Plan

There’s no doubt that by now, you’ve heard of content marketing. Maybe you’re even in the process of implementing it for your own business. Being in marketing myself, the concept had been on my radar for some time.

However, it wasn’t until taking part in a particularly enlightening #Expochat (I find myself repeating this sentence quite often) earlier this year on content marketing for shows/exhibitors that I realized the power it held for trade shows.

As attendees continue to expect more from their trade show experience than a sales pitch, exhibitors have to be ready with something more, and content is the answer.

Read More Here:

http://www.tsnn.com/news-blogs/6-easy-ways-make-content-part-your-exhibiting-plan