Visiting a Tradeshow – 30 Quick Tips

Exhibitors often have to reverse roles and find themselves on the other side of the aisle playing tradeshow attendee. According to a CEIR (Center for Exhibition Industry Research) study, 39% of attendees spend less than eight hours visiting a show. As with exhibiting, planning and preparation are essential to maximizing time on the trade show floor. The following 30 points will help simplify the process next time you find yourself playing visitor:

Before the Show:

1. Know what you want to achieve by visiting the show and if the company is sending you understand what your boss wants you to achieve by attending the show.
2. Develop a plan of which exhibitors you want to visit and then organize your list into two parts – “”must see”” and “”want to see”” companies.
3. Decide how much time you want to spend at the show and then at each booth. Allow extra time for browsing, distractions and waiting in lines.
4. Find out who else from your company is going to the show and develop a plan to maximize your visit, especially at large shows.
5. Know what information you need to have from each exhibitor. Research different vendors to find out how they differ and what is most important to you. Then plan intelligent questions to ask them.
6. Design a lead gathering form to research for specific products/services to make accurate comparisons.
7. Make appointments with exhibitors you really want to meet with.
8. Get map of where exhibitors located and prioritize your route.
9. Take plenty of business cards to avoid filling out forms.

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http://www.reedexpo.com.cn/en/Visitors/Tips-for-Visitors/Visiting-a-Tradeshow-30-Quick-Tips/