11 Ways to Improve Your Trade Show Experience

For vendors, trade shows are great place to sell products, increase brand recognition, and network with potential clients However, it is also easy to disappear in a sea of competitors. Use these eleven tips to make your business and your trade show booth stand out in the eyes of potential customers:

1.    Send the best trade show staff.

In business, as in life, how we present ourselves reflects on who we are. Technology has changed how we communicate, but face-to-face interaction is still the most effective way to interact with potential customers. At trade shows, the team members you send are the face of your company, so be sure to send the most knowledgeable, personable and eloquent representatives available. In many ways, they’ll say more about your business than a website or brochure ever could.

2.    Appeal to the eye.

Everyone has seen the standard trade show booth – a solid-colored backdrop with a simple sign and a table with brochures and free pens – and we’ve all walked right on past it to the more aesthetically appealing booth a couple of spots down. Incorporating color, lines and lighting will catch visitors’ eyes and draw them to your booth. Go for cool and streamlined rather than cluttered and overwhelmingly informative. Be simple, yet memorable.

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