How to Use Your Blog to Build Trade Show Event Buzz

Competition is fierce for business. From consumers with less disposable income to companies operating with much smaller budgets, marketing and sales departments put in the extra work to increase sales and ultimately the company’s bottom line in more creative ways.

If your company is paying the money for the space rental, the purchase of the trade show display and related sales collateral, along with paying for travel, accommodations and more, they should be spending the time to promote their trade show marketing event on their blog. It’s a cost-effective way to extend the life of your trade show marketing.

I’ve got three tips to help your company start using their blog to build some buzz for your next trade show event.

Bring Your Camera

Take pictures or videos at your trade show booth. Visuals are a powerful part of your company’s marketing message. People are likely to be drawn into reading your blog article with a high quality photograph. Whether it’s a shot of your trade show booth, a winner of a contest your company has running, the more pictures taken, more chances your company has to share what’s happening at the trade show.

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