5 Trade Show Promotion Ideas for More Engagement

With hundreds of exhibitors competing for the attention of attendees at the trade show, it can seem like a daunting task trying to stand out. While some companies opt to hand out branded giveaway items, have the most state-of-the-art technology incorporated into their exhibit, or have stunning signage that can be seen from across the show floor, there are still a wide variety of things that you can do to become a fierce competitor to these other businesses.

The following ideas will get attendees and exhibitors alike talking about your booth before they even get to the event.

Create a Landing Page

Post all of the information related to your booth on a landing page designed on your Web site. Optimize the page with keywords, title tags, and meta tags related to the show in order to help rank well in the search engines for those people who are searching for information on the specific event.

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