Crowdsourcing Content to Cut Marketing Costs

Content, as we know, is not only king, but also the cornerstone to any marketing strategy. But creating a large amount of dedicated content for each and every event can be time-consuming, strenuous, and ultimately costly.

What’s needed is a way to leverage content that already exists, and what better way to do that than crowdsourcing? Crowdsourcing content means taking content being written about your event, from your event or related to a participant in your event. It’s created by your event audience and is therefore the best way to get their attention.

Like many brands today who let their users or fans tell the company story, this content is more authentic, and will be better received by your audience. Not only is this likely be an effective driver of engagement, but it will also dramatically cut down on effort and cost.

– See more at: http://www.tsnn.com./news-blogs/crowdsourcing-content-cut-marketing-costs#sthash.0Snmldyn.dpuf