Brand and Event Promotion on LinkedIn
LinkedIn is the largest professional network with more than 250 million members around the world. LinkedIn has created a platform that allows its members to connect with other like-minded professionals to promote their business interests and share & learn ideas.
Event managers can promote their brand and events on LinkedIn and target marketing efforts to their core audience.
This is a great tool for sourcing prospects to become members of your organization and attend your local or industry-related events.
The key factors to successful brand and event promotion on LinkedIn for any event manager is high visibility and offer value to your followers.
Increasing visibility
Build visibility by generating buzz about your organization’s initiatives and events. This can be done by sharing visual content on LinkedIn. Providing visual/multimedia content will help your audience get to know your brand or organization. This can be done through a variety of approaches such as:
– See more at: http://techcorner.tsnn.com/content/brand-and-event-promotion-linkedin-0#sthash.oQzRgJcG.dpuf
