New Age Trends and Strategies in Marketing

The latest edition of the Harvard Business Review (HBR)’s magazine includes an excellent article on how the role of marketing has changed in the last decade, and how the best marketing organizations are meeting the challenges of the digital age.

The authors discuss results from HBR’s study on the strategies and structures that superior marketing organizations are embracing to adapt to the changing times. The study included in-depth interviews with more than 350 top executives, as well as surveys of 10,000-plus marketers worldwide.

HBR divided the survey respondents into two groups, overperformers and underperformers, which facilitated comparison of their strategies, structures and capabilities.

– See more at: http://techcorner.tsnn.com/content/new-age-trends-and-strategies-marketing#sthash.XpcfpK7g.dpuf