The Importance of Being Genuine

You have probably heard that it is important in the event industry to be genuine.  And while that makes sense, many sales people hold back a bit.

When it comes to your staff at your trade show booth, the need for a genuine interaction is vital.

Attendees are purchasing from you as well as the company.  This key point is oftentimes missed.  When an attendee comes into your booth, the staff on the show floor become the embodiment of the company.  So, the attendee is deciding to purchase based on the interaction of an individual sales person as a representative of the company.  And when they are purchasing from a person, they want to feel that connection.:

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