Can Your Trade Show Booth Speak for Itself?

If you’ve ever attended a trade show and walked the exhibit hall aisles, I think you’ll recognize this type of trade show exhibitor … I call him (or her) the “trade show carnival barker”.

What’s a trade show carnival barker, or as I like to shorten it, a trade show barker? He’s the guy who acts like the loudmouth shouting announcer in front of a carnival side show, haranguing everyone who walks by his booth with comments like “What brings you to the show today” and “Would you like to learn about how my widget works?” At least he’s not saying, “Step Right Up Folks …”

But what he is doing is harassing everyone that walks by, to the point you’ll notice most people moving to the other side of the aisle and avoiding contact as they avoid eye contact and slink to get by and avoid the trade show barker’s booth.

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http://www.tsnn.com/news-blogs/can-your-trade-show-booth-speak-itself