Trade Show and Event Tips

Three Critical Questions to Ask a Prospective Mobile App Vendor

 Most of the time, event mobile apps are selected well after the event management software is in place. Mobile apps are relatively new to trade shows and conferences and implementing the core operations software normally takes priority. This basic chronology can cause integration headaches for event organizers unless they ask some important questions of the mobile app vendor.

Can the data from registration and the event management software be integrated with the mobile platform? To avoid having to re-enter existing registrant, exhibitor and schedule data into the mobile database, the mobile platform provider must have a strategy for transferring the data.

How will the data be transferred from existing platforms to the mobile platform? Being able to transfer data from one or more databases to another without losing data or decreasing the functionality of the app can be a challenge for some mobile providers. There are two ways to effect the transfer:

MANUAL TRANSFER: data is exported from one or more primary platforms (event management, registration) onto an Excel spreadsheet, for example, and uploaded to the mobile platform. This is a time-consuming extra step that busy planners prefer to avoid and the data in the mobile app is only as up to date as the number of times the information is manually uploaded.

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