3 Ways to Avoid the Drain of a Tradeshow

Do you and your employees dread working at trade shows?  You are not the only ones that feel this way, since there is no doubt that working a trade show event can be tiring and draining both physically and mentally.

Chances are your staff does not know what to expect and may feel out of their element.  Tradeshows require long days mixed with lots of small talk with anyone and everyone.  You want your team to stay upbeat, positive, and on their toes throughout the event to ensure you are getting the best ROI but just how will you or your team stay that way?

Consider the following suggestions to overcome unwillingness at trade shows.

Getting the team involved
Management is a major contributing factor to success at a trade show! Even top level management makes an impression, especially when no one expects them to be involved.  Managers need to assist in all aspects of the trade show from planning stages, execution of outcome, setting up, and training programs.  It will generate enthusiasm and positivity from the top all the way down.  (Remember stuff rolls down hill!)  Get your team involved in all of it – set expectations together, ask for ideas, or what specifically will keep them motivated throughout the day.  This will also help promote creative thinking and foster teamwork. Leverage the collective thoughts of your people to create greatness!
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