In Honor Of CES 2014, Trade Show Booth Marketing Tips
Are you planning on doing a tradeshow this year as part of your marketing plan? The International Consumer Electronics Show, or CES, the largest tradeshow in the world, just wrapped up a few days ago in Las Vegas. Given the fact that there were 1.75 tweets per second related to #CES2014 according to SalesForce, I would say that quite a bit of marketing buzz, traffic and interest can be generated during a given trade show, wouldn’t you?
And what’s arguably the most important aspect to having a successful presence at a show? The right booth, of course. And while hundreds of man-hours can go into the creation of a trade show booth, Jeff Williams, CEO of the Campbell, Ca based promotions company Cypress Media, reminds us that not all trade show booths are created equal however.
“Having a unique aspect to your trade show booth, whether it be fun, funny, or futuristic, will attract more people. The goal is stand out,” says Williams. “You want people saying, ‘Hey, did you check out that booth that is two floors tall?’ The more buzz, the more interest and exposure.”
If you’ve got an unlimited budget for your trade show booth, then the sky is the limit; you can hire the best brains and hands in the business to create a breath-taking and attractive booth that will be the talk of the convention. But in reality, most organizations just don’t have the ability to give carte blanche; they run on a strict budget, which may not be too generous when it comes to trade show space.
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