13 Signs It’s Time to Leave a Trade Show

You invest a lot in the trade shows that you exhibit at. How much? At 36% of the average trade show budget, booth space costs are your single largest expense. Plus, your choice of shows affects the rest of your entire trade show budget.

So which trade shows are worth your marketing investment?

Here are 13 signs it’s time to stop exhibiting at a trade show and ply your business down different carpeted aisles:

1. The Wrong Attendees: If your buyers are not walking a show, then why exhibit there? The top reason exhibitors back out of a show, or take a smaller booth size, is because they don’t find high quality attendees. The highest quality attendee looks like your best buyers – so figure out what your buyers look like, and then ask show owners to prove that their attendees match your buyers.

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http://www.tsnn.com/news-blogs/13-signs-its-time-leave-trade-show