4 Ways To Make Your Trade Show Booth More Social

Trade shows are both fun and lucrative, especially when you’re trying to bring in a bigger customer base. The problem is that some of those booths look the same. After a while, they all start to blend together. With everyone on social media these days, you can actually make your trade show booth space much more dynamic by playing up its social reach—just turn your booth into the proverbial social butterfly.

QR codes are the next big thing, and they’re only getting bigger. You see them in stores, restaurants, and even dry cleaning businesses, plus they’re on business cards, in magazines, and all kinds of other ads. Including a big, bold QR code on your trade show booth offers several benefits, all of which can pull people in and make them eager to try your product or service:

• Drive traffic to your site, email newsletter, or social networks
• Offer new and existing customers special deals
• Invite feedback from visitors
• And keep people informed of all upcoming trade shows

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http://smallbiztrends.com/2013/07/make-trade-show-booth-social.html