Does Your Trade Show Program Suffer From A.D.D.?

Nervous that perhaps your trade show program suffers from Attention Deficit Disorder? Well, it’s certainly possible.

Usually it’s sales and marketing people like us who manage our companies’ trade shows, and we’re notorious for having more than a touch of A.D.D. Marketing people need that endless curiosity that sparks marketing ideas, and sales people are known for doing whatever it takes to get the sale – and then going on to the next sale before all the details are nailed down on the first one.

However, A.D.D creates a distinct downside to your trade show effectiveness, in many aspects of your trade show program.  Let’s look at some of the symptoms:

Show Selection:With A.D.D., your team rushes to add shows to the company show schedule, without a consistent process to evaluate and prioritize new shows.  Plus, extra shows strain your limited resources to do well the shows you already committed to.

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http://www.tsnn.com./news-blogs/does-your-trade-show-program-suffer-add