Are You Neglecting the Search Engine Optimization Reports in Google Analytics?

With Google serving more and more secure searches and not displaying the keywords that bring traffic to their websites, it is becoming difficult for webmasters to determine which keywords and phrases are delivering maximum results.

While there are a number of options available for figuring this out in a roundabout way, e.g. by building powerful custom reports, one section that many webmasters may be neglecting to explore is the Search Engine Optimization (SEO) reports section in Google Analytics.

– See more at: http://techcorner.tsnn.com/content/are-you-neglecting-search-engine-optimization-reports-google-analytics#sthash.1z3dRG8g.dpuf