3 Useful features in Google Analytics for Web Marketers

Google Analytics provides a number of tools and features to help your marketing team measure sales and conversions effectively. Here are three nifty tools to help you get started on tracking and measuring customer engagement.

1. Annotations

The ‘add annotations’ feature in Google Analytics enables the user to add a quick personal or shared note to any node on a graph. Annotations help to establish the relationship between significant promotional activities to significant surges in traffic patterns, especially when cross-functional teams analyze historical data.

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