Virtual Trade Shows: Will They Replace Face-To-Face Shows?

When it comes to “virtual trade shows”, I agree with Gertrude Stein’s long-ago observation: There is no there, there.

A virtual event and an in-person event can each be described as a “trade show”. True … and a TV turkey dinner and mom’s Thanksgiving turkey dinner are both “turkey dinners”.

There are virtues to “virtual”, but for some purposes, the drawbacks outweigh the benefits. Let me give you an example. I’m on the advisory board oftheCollegeof Socialand Behavioral Sciences at UMass Amherst, my alma mater.

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