10 Tips for any Trade Show Newbie

Trade shows can intimidate anyone new to exhibit marketing. The best course is to dive into the pool. The following tips — from the shallow end of the pool — will get you started.

10 Tips for any Trade Show Novice:

1. A trade show is neither a vacation nor a death sentence. Although it may feel like a death sentence during tear down.

2. Be nice to the labor. They can solve most problems or create headaches. The Golden Rule applies until they make you angry. When they do, contact your I&D labor provider or show management. Also, the laborer(s) in your booth didn’t write the hall rules. If you disagree with the rules, contact your I&D labor provider or show management.

3. Breath mints are more valuable than gold or platinum at a trade show.

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